Cookie Policy

This Cookie Policy explains how TrendTested (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at trendtested.com (the “Site”). This policy provides you with clear and comprehensive information about the cookies we use and the purposes for using them.

By continuing to browse or use our Site, you agree to our use of cookies as described in this Cookie Policy. If you do not agree to our use of cookies, please adjust your browser settings or discontinue use of our Site.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, etc.) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies serve various purposes, such as:

• Remembering your preferences and settings
• Analyzing how you use our website
• Improving site functionality and performance
• Delivering relevant advertising
• Measuring the effectiveness of our marketing campaigns

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our Site to function properly. They enable basic functions like page navigation and access to secure areas of the website. The Site cannot function properly without these cookies.

Examples: Session cookies, security cookies, load balancing cookies

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. This helps us improve the Site’s performance and user experience.

Examples:

• Google Analytics: Tracks visitor behavior, page views, time on site, bounce rate
• Heatmap Tools: Visualizes user interaction patterns
• Performance Monitoring: Identifies technical issues and load times

Functionality Cookies

These cookies allow our Site to remember choices you make (such as your language or the region you are in) and provide enhanced, more personalized features.

Examples: Language preferences, display settings, remembered login details (if applicable)

Targeting and Advertising Cookies

These cookies track your browsing habits and are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Examples:

• Affiliate Cookies: Track clicks on affiliate links to Amazon and other retailers
• Retargeting Cookies: Show relevant ads on other websites after you leave our Site
• Social Media Cookies: Enable social sharing and track social media engagement

3. First-Party vs. Third-Party Cookies

First-Party Cookies

These are cookies set directly by TrendTested. We use first-party cookies to provide core functionality, remember your preferences, and analyze site usage.

Third-Party Cookies

These are cookies set by third-party services we use on our Site. We use third-party cookies for:

• Google Analytics: Website traffic analysis and user behavior tracking
• Amazon Associates: Affiliate link tracking for commission purposes
• Social Media Platforms: Social sharing and engagement tracking (Facebook, Twitter, Pinterest, etc.)
• Advertising Networks: Display ads and measure campaign effectiveness

These third-party services have their own privacy policies. We encourage you to review them:

• Google Privacy Policy
• Amazon Privacy Notice
• Facebook Privacy Policy

4. Session vs. Persistent Cookies

Session Cookies

These cookies are temporary and expire when you close your browser. They help our Site remember your actions during a single browsing session.

Persistent Cookies

These cookies remain on your device after you close your browser. They help our Site remember your preferences and actions across multiple visits. Persistent cookies have expiration dates ranging from days to years.

5. Specific Cookies We Use

Cookie Name	Purpose	Type	Duration
_ga	Google Analytics – Distinguishes users	Analytics	2 years
_gid	Google Analytics – Distinguishes users	Analytics	24 hours
_gat	Google Analytics – Throttle request rate	Analytics	1 minute
amzn-*	Amazon affiliate tracking	Advertising	Various
wordpress_*	WordPress session management	Necessary	Session
wp-settings-*	WordPress user preferences	Functionality	1 year
comment_*	Remember comment author details	Functionality	1 year

Note: This table is not exhaustive. Additional cookies may be set by third-party services.

6. How to Manage Cookies

You have the right to decide whether to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

Browser Settings

To manage cookies through your browser settings:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Privacy, search, and services > Cookies and site permissions

For detailed instructions, visit your browser’s help pages.

Opt-Out Tools

You can also use these industry opt-out tools:

• Google Analytics Opt-out Browser Add-on
• Digital Advertising Alliance Opt-Out
• Network Advertising Initiative Opt-Out

Impact of Disabling Cookies

Please note that blocking or deleting cookies may impact your experience on our Site. Some features may not function properly, and you may need to manually adjust some preferences every time you visit.

7. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no industry standard for recognizing or responding to DNT signals. At this time, our Site does not respond to DNT browser signals.

8. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

Web Beacons (Pixel Tags)

Small graphic images embedded in web pages and emails that work with cookies to track user behavior and measure campaign effectiveness.

Local Storage

HTML5 local storage that allows websites to store data in your browser for performance and functionality purposes.

JavaScript

Scripts that collect information about your device and interaction with our Site to improve functionality and user experience.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or for other reasons. We will notify you of any changes by posting the new Cookie Policy on this page and updating the “Last Updated” date.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

TrendTested
Email: trendtested.com@gmail.com